LAST UPDATED JANUARY 2026
What we collect, why we collect it, and the choices you have — in plain language, not legal filler.
Swiss & Motorsport ("we," "us," "our") operates swissandmotorsport.com. This policy explains what information we collect when you use the site, why we collect it, and the choices you have. We collect only what is needed to run the business — authenticating and selling watches, sourcing pieces, and buying, selling, or servicing vehicles.
Contact details you provide directly — name, email, phone number — when you submit the sell/trade form, the sourcing want-slip, the contact form, or the newsletter signup.
Watch and vehicle details you submit for a valuation, offer, or search request, including brand, model, reference number, condition notes, and any photos or documents you upload.
Basic technical data collected automatically, such as browser type, device type, and pages visited, used only to keep the site working correctly and to understand aggregate traffic patterns.
To respond to inquiries, prepare offers and valuations, and communicate about a purchase, sale, trade, or sourcing request.
To send inventory alerts and market updates if you opt in to the mailing list — every email includes an unsubscribe link, and we honor unsubscribe requests immediately.
To maintain accurate transaction records, which we are required to keep for authentication, warranty, and tax purposes.
We do not sell your personal information, and we do not share it with third parties for their own marketing purposes.
The site uses a small number of cookies to remember your cookie preference and to collect anonymous, aggregate analytics on how the site is used. These cookies do not track you across other websites and are not used to build an advertising profile.
You can decline non-essential cookies from the cookie banner, or clear cookies at any time through your browser settings.
Photos submitted through the sell/trade form or sourcing request are used solely to evaluate the piece in question. We do not publish submitted photos without your permission, and we delete submissions tied to inquiries that do not result in a transaction after a reasonable retention period.
We use a small number of trusted third-party services to operate the site and business — for example, email delivery, payment processing for completed transactions, and shipping carriers for insured transit. These providers only receive the information necessary to perform their function and are contractually required to protect it.
We retain transaction records as long as required for authentication, warranty claims, and legal or tax obligations. Inquiry data not tied to a completed transaction is retained only as long as reasonably useful, then deleted.
We take reasonable technical and organizational measures to protect the information you share with us. No online system is completely secure, but we do not store full payment card numbers on our own systems.
You can ask us at any time what personal information we hold about you, request a correction, or request deletion (subject to our recordkeeping obligations for completed transactions). You can unsubscribe from marketing email at any time using the link in any message, or by contacting us directly.
This site is not directed at children, and we do not knowingly collect personal information from anyone under 18.
If this policy changes in a meaningful way, we will update the date at the top of this page. Continued use of the site after a change means you accept the updated policy.
Questions about this policy? Reach out directly — you will hear back from the owner personally.
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